TASTARRÓS Rice Festival In Valencia, April 2024

Within the framework of the European Program “Information provision and promotion measures on the sustainable aspect of rice production in Greece and Spain-EURICE” and the slogan “Enjoy it’s from Europe”, the Consejo Regulador de la DOP Arroz de Valencia, partner of the Agricultural Partnership of Thessaloniki (EASTH), organized the TASTARRÓS Rice Festival in Valencia on 8-9/6/2024.

In the main square of Valencia’s City Hall, the Placa de l’Ajuntament, a unique setting was set-up, where all the information on the sustainability of rice cultivation in Spain and Greece were presented, along with the typical dishes of the two countries, paella and stuffed peppers.

Traditional wooden boats for fishing, from the region of Albufera, where rice is grown in Valencia, complemented the unique setting, while right next to it, the visitors enjoyed a live presentation of paella dishes by famous Spanish chefs.

In an adjacent area, special stands were set up for the restaurants which participated in the event, with chefs cooking their own version of the traditional Spanish dish, paella, and guests having the opportunity to taste them. The attendance was really huge, as rice and paella are important parts of the Valencian culture.